Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 3 speaking/workshop inquiries. Marketo's Modern B2B Marketing. Mapping Content to the Buying Process - Slidecast. 3 consulting inquiries. Tom Pick's blog Webbiquity.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. For example, sales cannot simply reject anything other than leads where the customer is ready to buy. Find out why they buy from you. Find out what your customers love about your company and products.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. Between 2–5% of webinar attendees will buy something at the end of a webinar.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Biznology

MARCH 28, 2013

Marketo promotes it. And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Outbound is bad,” she said.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100