thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Biznology

MARCH 28, 2013

Marketo promotes it. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Engagio

MARCH 20, 2019

The data has to come from many different channels, not just CRM, not just Marketo – but from all the channels where your customers are. Surely a single web visit or an email click doesn’t have the same level of influence as an all-day customer workshop. Multi-Channel. Account Based. Surely the “level” of engagement matters here.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

Often running internal workshops with the marketing, sales and customer support departments can really help you gather information about your target audience. How to Create a #Winning Content Marketing Campaign was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Internal Data Gathering. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. What is the conversion rate of social media? Case #1: Storytelling.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95