EveryoneSocial

OCTOBER 20, 2020

Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail! McKinsey ).

Peer-to-peer 103

Peer-to-peer Buy Word of Mouth CAN-SPAM 103

Vision Edge Marketing

JANUARY 9, 2013

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. These two dimensions will have the greatest impact on improving brand equity and are therefore the best leading key performance indicators. Recently we’ve been asked about measuring brand equity.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Tony Zambito

APRIL 12, 2011

  As in we are engaging the buyer in the buying process for example.    In the new social age, engaging is taking on a whole new meaning. The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Leverage Your Social Network.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Some of the tweets from his session include: ardath421 : How sales wants to sell has little impact on how buyers want to buy . of leads generated are sales ready – 17.5% ardath421 : Only 12.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. When social networks are used in the buying process, they are most commonly used in the last stage of final buyer selection.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60