Writing on the Web

APRIL 13, 2016

Buying followers and likes. Did you know it is now possible to buy followers and likes from certain social media networks? Buying followers and likes will only succeed in diminishing the quality of your audience. Avoid posting irrelevant content that can lead to spam feeds. Posting too much. Don’t become a cliché.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Build trust with readers so they ask for products and services. Before you ask them to buy, ask them to engage with you.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

FEBRUARY 14, 2012

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. How will your product or service make your readers’ lives different? Write out a few sentences about what differentiates your product/service. Click the link to buy something. Why hasn’t this problem been solved? What is possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

MAY 15, 2013

For example, do you want them to buy a product? Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” What makes your product or service different than everything else out there? Why might the prospect not buy your product or services?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100