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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. It’s one of the most trusted channels today.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Jay Baer ] Marketers rated the quality of a word-of-mouth lead to be 4.28 It happens more often than you may realize. on the 5 point scale.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision. Wrapping It Up.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.