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The ROI Guy
JANUARY 17, 2011
Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. One could argue both are right.
The ROI Guy
JANUARY 20, 2011
The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.
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The ROI Guy
MAY 6, 2010
“Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#
The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.
The ROI Guy
NOVEMBER 4, 2010
This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues. We call this the “Internet fueled buying cycle.&#
The ROI Guy
FEBRUARY 4, 2009
Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Provocation-Based Selling: Loosening the Status-Qu. White Papers are Influence Kings, But Need Persona.
The ROI Guy
NOVEMBER 8, 2006
Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Alinean recognized by BtoB Magazine’s as one of To. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Some other examples of indirect (soft) benefits include: 1. Latest Research.
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