Martech
JUNE 1, 2022
The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.
SnapApp
MAY 29, 2018
According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). Have the authority to say “Yes, let’s buy this”, not “Um, I’ll have to check with my boss”. If done correctly, it can catapult the bottom line.
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Content4Demand
JANUARY 10, 2019
Marketing Performance Metrics 2.0: B2B Brands Focus on Pipeline Velocity, Activity Across Buying Stages and Campaigns. Progressive companies such as Iron Mountain and ServiceMax are succeeding by moving beyond baseline metrics to analyze pipeline velocity and track marketing performance across various stages and campaigns.
Adobe Experience Cloud Blog
JANUARY 15, 2021
His friend made a deal with him – he’d buy a car they could share. Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. Multi-touch attribution challenge. KPIs that matter.
Martech
AUGUST 3, 2022
But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. More importantly, it also lets them run ads on the open web.
Exo B2B
MARCH 29, 2018
But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence.
Full Circle Insights
DECEMBER 13, 2021
A recent Google search for “marketing attribution” returned approximately 356,000,000 results. In the broadest sense, marketing attribution is a method to connect campaigns to ROI. Campaign Attribution Metrics: The Key to Investment Efficiency. If you use a last-touch model, the sales email would get the credit.
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