Buy and Forrester - B2B Marketing Zone

Marketing’s Role in the Age of the Customer

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

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Forrester CMO Demand Generation Acquisitions

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Lattice

APRIL 13, 2016

In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Using big data to identify buying signals and customize the customer experience. Content that engages prospects with current customers. Where: Live Online Webcast and Q&A.

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B2B Marketing Zone

Lattice

Marketing’s Role in the Age of the Customer

Are you reaching your decision makers in real-time?

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