Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. AR provides companies with a new way to explain their complex value propositions with an entire new set of tools.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

OCTOBER 21, 2020

She most recently held customer-facing roles as a consultant at Forrester Research and as the head of research at GreatBlue Research. Thomas is of Dutch nationality, meaning that he is a straight-forward guy who speaks directly and will help his customers, whenever needed, during the buying process.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162