Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Before you ask them to buy, ask them to engage with you. Please don’t groan while I’m trying to entertain you…).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Share this on Facebook.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. Yet the content on your website or blog is the key component of your content marketing strategy.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Share this on Facebook. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

DECEMBER 30, 2010

5 Biases That Lead to Bad Decisions. Leading Change, One Conversation at a Time. Share this on Facebook. Send me an email if this is of interest to you. Here are some sample titles and topics available: 10 Myths about Motivating People…and the Real Truth. Power, Politics and Persuasion. How to Be Happier: 3 Proven Steps.

Consulting 100

Consulting Work Management Content Marketing Marketing Management 100

Writing on the Web

APRIL 25, 2012

To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all s Real Simple magazine, for example, already sees more referrals from Pinterest than Facebook. Why does it matter?

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100