NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. Use the double opt-in feature on your email marketing software to avoid landing in spam folders. Learn more about how to engage leads with AI.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

ANNUITAS

JANUARY 10, 2011

Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Customer needs can shift quickly.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

OCTOBER 7, 2010

Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors. Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. The definitive overview of lead generation strategies and tactics. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Find out why they buy from you. Find out what you can do better.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns. Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns. Lead nurturing.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. What’s making a comeback? Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketers sometimes see automation as a silver bullet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Biznology

JANUARY 29, 2014

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 4, 2010

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

MARCH 30, 2022

Digital transformation is sweeping across every industry, offering countless tools and applications that enable every department of the organization to operate with the click of a button. However, they often lack technical resources on their teams, forcing them to queue alongside the rest of the organization for IT services and solutions.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. But what if all three vendors fail on one detail or another?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Well, I wouldn’t ask the question if I weren’t leading up to something. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. or maybe, “Why Eloqua?”

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121