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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

He cited the Apple tribe -- all of us who rush out and buy new apple products just because. I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. It got me thinking, though.

Lead Gen 100
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5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Identifying User Intent. Get our Definitive email newsletter.

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How to Price a Product That Your Sales Team Can Sell

Hubspot

This will determine if you can afford to separate the funnel with more sales roles or if you need to rely on other methods (inbound lead gen) to source opportunities. Analyze the price points of other companies your prospects could buy from. To learn more about pricing, check out this quick refresher on price elasticity next.

Pricing 73
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Which lead gen tactics work best? Brandpoint ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Which lead gen tactics work best? Brandpoint ).