Vision Edge Marketing

JANUARY 30, 2024

In addition to their likelihood to continue to buy they also serve as referrals and recommenders for your business. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer. On the flip side, customer churn can be particularly costly.

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. When customers cancel subscriptions or stop buying from your company, they've churned. You'll use lead scoring to define a MQL.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The days of selling to “the decision maker” are largely over. The buying process is becoming longer in the majority of cases, not shorter.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Webbiquity

MAY 11, 2021

Can you improve anything about your website, customer service, sales funnel, or follow-up that might make them more inclined to buy from you again? Which emotions drive them to make a purchase? Conduct a Content Audit. Look at other aspects of your business beyond your physical space, equipment, and inventory.

Efficiency 300

Efficiency Paid Search Agency Companies B2B 300

Hubspot

MAY 19, 2020

Land and expand : The goal of this type of campaign is to grow by closing a deal with a subsidiary and then use them as a jumping off point to other buying units. Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. You’re usually familiar with at least one member of the buying committee.

Ideal Customer Profiles 81

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 81

Hubspot

MARCH 18, 2019

The difference between key account management and selling. Does your product have upsell and cross-sell potential? Key accounts require consultative selling techniques -- and it will be hard to teach your salespeople to adopt completely new processes for just a few clients. The benefits. How to identify key accounts.

Work Management 88

Work Management Marketing Management Cross-Selling Customer Satisfaction 88

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The days of selling to “the decision maker” are largely over. The buying process is becoming longer in the majority of cases, not shorter.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100