Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. If the customer consumed 3 pieces of content before buying and is worth $90,000 to your company, assign $30,000 to each content piece.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? This is a social address book, and social CRM application at each extreme. It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Buzz Marketing for Technology

JULY 7, 2010

They also recognize the more customers buy from you, the less likely they are to leave you…so yes, hugging and TLC is highly recommended. Having them champion and drive the buying process increases close rates, accelerates the speed of contract signing and increases the margins and deal size. There’s clearly an imbalance here.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Integration with other applications.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Online Marketing Institute

DECEMBER 23, 2010

Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page. Confirmed: Google Buys Prestigious Ma. View More » Business The 10 Hottest Private Companies in T.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

LEADership

DECEMBER 3, 2013

Most businesses using small data sets such as CRM tools have difficulty in avoiding data decay and keeping vital B2B details, such as contact addresses, names and numbers up to date. Focus on cleaning your current lists (email marketing, CRM, social, and so on) as a priority. Scale down your aspirations for Big Data. Collaborate.

B2B 40

B2B Curation Demand Generation Digg 40

Convince & Convert

SEPTEMBER 21, 2010

I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

JPHI America Announces Additional Functionality toSuiteResponse GroupWare CRM Solution for. Resumes are SO Yesterday More on physicians and email Why buy software when you can rent? Get In-Depth Company Information from Hoovers | Buy a D&B Credit Report | What is in Your Companys D&B Credit Report? to integrate JOT-IT!

Work Management 100

Work Management Marketing Management Resource Management Software 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. 0160; Brian Solis , a thought leader on social media and author of Engage! Enterprise 2.0. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 9, 2010

Focusing on engagement outside the big eyeball catching networks, it's the old marketing/sales issue: Do you go after your biggest 3 customer groups who buy 40% of your product, or do you ALSO seek out those little gems that may only make up 3% of your customer base but account for 2-3 times that in terms of sales.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Not All QSAs Are Created Equal: What You Should Know Before You Buy. Processors. Windows & Linux PCs. Macintoshes. Grid & Utility Computing. Mainframes & Supercomputers. Desktop Applications. Enterprise Applications. ERP/Supply Chain. Open Source. Development. Web Services. Web Site Management. Software Development. Education/Training.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

SEPTEMBER 20, 2010

link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] B-Diggs Amen brother! – [link] (via @jaybaer) [link] BrianVellmure CRM Are You Slow Enough to Succeed in Social Media? Design Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159