Digilant

OCTOBER 4, 2023

They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites. SSPs are sometimes referred to as yield-optimization platforms. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites. Demand Side Platforms (DSPs). Demand Management Platforms (DMPs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Single Grain

JULY 16, 2021

Lead Generation : Target users who have engaged with your lead ads. You can create a lead generation audience from form views — i.e. when a user views a form — or form submissions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. million impressions.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

QuanticMind

MARCH 22, 2017

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). First-click attribution attributes all conversions to the very first click in a journey, which presumably leads to a highly noise-filled set of metrics, and is not recommended for any merchants with a customer journey observed to be of any significant length.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Martech Advisor

OCTOBER 17, 2019

Advertisers who are looking to buy inventory, create a campaign with their requirements. For both publishers and advertisers, the range of options that they have access to is multiplied when they choose to buy or sell through an ad network. Cost-per-click (CPC). Here are the benefits of using an ad network: 1.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41