Remove Buy Remove Cost per Acquisition Remove Display Remove Doubleclick
article thumbnail

What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Offer advanced features such as dynamic ad insertion and programmatic buying capabilities. Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Focuses solely on Google Ads.

article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Doubleclick. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Actionable Analysis. Media Buying.

article thumbnail

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Agency Trading Desk – a Programmatic team / department within a Media Agency, responsible for all Programmatic buying. Audience Extension – allows publishers to follow site visitors to other websites, allowing them to offer advertising media buys that include reaching an audience outside of their own properties.

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser who wins the auction will have their ad displayed on the website. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70

article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Let’s understand what an ad network is, the different kinds of ad networks, display ads vs. native ads, and the best ad networks in the market. Ad Units: Display Ads vs. Native Ads. Advertisers who are looking to buy inventory, create a campaign with their requirements. Ad Units: Display Ads vs. Native Ads.