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Anything Goes Marketing
NOVEMBER 16, 2008
I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Recycle your "inactive leads".
Anything Goes Marketing
JULY 20, 2007
If the company is of interest, it should be fairly easy to request for additional information. Search Landing Pages (Side Pages) That Need Improvement I've learned from my research that marketers need to distinguish between different types of landing pages. I've used Google and randomly chose the search query "software integration".
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Anything Goes Marketing
OCTOBER 1, 2006
By lead generation I mean very simply: "generating new prospects that will buy your products or services". If they left their company name, do some research on the company and find out what is going on with that company. This is extremely powerful information that you can use to start up a real conversation.
Anything Goes Marketing
JUNE 29, 2009
It allows you to make people feel special by providing timely communication that is more like a dialogue than a one way conversation. Form pre-population : When you've strike up a conversation with someone you've just met at a party, do you keep asking them what their name is every two minutes? Event triggered communication.
Anything Goes Marketing
NOVEMBER 15, 2009
Content choice: research survey. lauraramos : #EE09: Omniture measures conversion across channel and pipeline. Only as good as your sales team buy-in. EE09 gclarkmt : Mikel Chertudi says Omniture only saw a 3% drop in conversions with their really long contact form versus a short form. rhonda : @pteshima #EE09 ?'s
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