Buy Buying Cycle In-market Buyers Research 
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful.
SalesIntel
SEPTEMBER 14, 2023
With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?
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Top Rank Marketing
JUNE 29, 2023
Rule 1: The 95/5 Rule – Understanding the Buying Cycle One of the fundamental insights revealed in Mimi’s presentation was the 95/5 rule. It states that at any given moment, only 5% of B2B buyers are actively in the market, considering a purchase. I’ve heard Ty Heath also talk about this concept.
Metadata
JANUARY 12, 2021
Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. It will provide Metadata customers with the ability to accurately target the buying committee at companies who are deep in a research or buying cycle.
Inbox Insight
JUNE 16, 2023
When only 5% of your B2B accounts are actively in-market to make a purchase right now , a lot of wastage occurs if your efforts aren’t synced around engaging that small cluster at the right time in their buying journey. Strong sales-marketing alignment is therefore paramount.
TrustRadius Marketing
OCTOBER 3, 2022
It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .
Marketing Interactions
JULY 31, 2022
I’ve seen it and continue to see it morph into ever more confusing loops and detours as new channels come online, uncertainty increases with impending economic challenges, supply chain disruptions—you name it, the challenges continue to shift how buyers approach buying. In addition to environmental challenges, buyers have changed.
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