Digital B2B Marketing
JULY 14, 2011
Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leaders understand their own business, clients needs and the larger market context. A company or individual cannot be a thought leader in a vacuum.
Digital B2B Marketing
DECEMBER 4, 2012
One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. How do you use the value of a like, follower, circler, or similar to improve the value of your marketing and your business? via Wikimedia Commons.
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Digital B2B Marketing
FEBRUARY 9, 2012
But unless your business is marketing, thought leadership needs to come from your business. Thought Leadership Is Human Today, it seems some businesses are so busy humanizing their company or brand that they forget to include real humans. Marketing can facilitate, organize and amplify.
Digital B2B Marketing
JANUARY 19, 2012
Business and Personal separation. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture. According to Wikipedia, Ford has 164,000 employees. How much further can employees reach?
Digital B2B Marketing
SEPTEMBER 6, 2012
Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Your competitor will educate them, will influence their perspective on what is important in a partner and will have an advantage competing for the business. Supermarkets offer one-stop shopping for all your needs.
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