Chris Koch

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The last of the anti-social marketing tactics

Chris Koch

Creating business impact. Passion for building stronger businesses. Image via Wikipedia. Building a world of difference. Building tomorrow’s enterprise. Confidence in a connected world. Cutting through complexity. Experience certainty. Experience the commitment. Freedom to care. Inspire the next. People matter, results count.

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The last of the anti-social marketing tactics

Chris Koch

Creating business impact. Passion for building stronger businesses. Image via Wikipedia. Building a world of difference. Building tomorrow’s enterprise. Confidence in a connected world. Cutting through complexity. Experience certainty. Experience the commitment. Freedom to care. Inspire the next. People matter, results count.

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The power of self-regulation in customer relationships

Chris Koch

I think that’s one of the reasons that when people write about an archetypal business, they often use bicycles. Image via Wikipedia. But Chris Zane thinks of this simple business model differently. He sees it entirely as a service business. Clear, simple product that everyone understands, right? The bowl of quarters.

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). From a business perspective the question becomes, what should the entertainment industry do with video moments that capture the history and personalities of their stars like this. Look, I don’t mean that as an insult. Should the Industry Try to Capitalize on It?

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How to build emotional engagement in B2B marketing

Chris Koch

Image via Wikipedia. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. This company understands my pain. I may need to keep an eye on these guys in case they say something else that moves me. These guys are smart. Tweet This Post.

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There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’m also hoping that the excitement (and the needs of social media consultants and authors to drive their businesses) will not drive us to distraction. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. christopherakoch.com).

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Do too many cooks spoil the blog?

Chris Koch

Image via Wikipedia. The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs. In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e.,

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