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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

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The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). They are orchestrated by our proprietary CRM (PinPoint), but executed by highly qualified business development reps.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

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PointClear is known for its perseverance. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. I have been extremely busy but I’ll be ready to talk to you soon.”. Here’s What PointClear Persistence Looks Like.

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Congratulations to PointClear’s Kimmy Netterville: Named Most Inspiring by SLMA

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Kimmy was recognized in the category People in Lead Generation Companies for her many contributions in the last decade-plus helping PointClear clients as Program Director.

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Who We Serve. Why it Matters.

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I’m often asked what kind of companies PointClear serves. The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. Software to optimize the insurance business through predictive analytics.

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B2B Sales Lead Generation Pros Who Listen, Learn

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How do my colleagues at PointClear and I keep from falling into this trap? Is she all-business with no patience for chit chat? After all, the product or service that I represent can be of great value to them. The PointClear team would like to hear from you about your sales lead generation best practices. One simple trick.

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Leads are Hard 

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A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card.

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What's it take to generate leads that fuel your forecast?

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At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. They’re seasoned pros who’ve seen a lot in the business world, and who’ve been with us for an average of 4.1 Testing and data over opinions and conventions.