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Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. As a content marketer, I rely on interviews with subject matter and industry experts to develop authoritative, recognizable writing that stands up to the competition in an increasingly crowded digital space.

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5 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Creates an Opportunity for Positive PR.

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14 Things I Think I Think About Social Media

Convince & Convert

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The reviews business will be transformed by geo-location. Stelzner on Vimeo. They are stepping stones of what is to come.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Extra resources are important. This is a shocking ratio to me.

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B2B marketers are stumbling in the dark

Online Marketing Institute

their defence, I think many B2B marketers are caught in a pretty tricky situation.Objectives often change on a quarter by quarter basis, making much of the previous learning less useful for future activity. Im also seeing great prospects for someone taking this, running with it, and creating their own learning culture consulting business.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. Why Twitter's Not All That [link] [link] Jeff Phillips But is it more business-centric? Don’t get me wrong.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Google Panda And SEO: Updated Tips For Online Marketers by MediaPost. ” 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From by Search Engine Watch. Step-by-step guide to my Google Panda penalty recovery by SME Pals. Among the strategies recommended are taking advantage of local search (e.g.,

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