Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. After suffering a collapse in 2007 Huffington realized that while she was taking exceptionally good care of her business, her own well-being was taking a back seat. This year’s event was bigger and better than ever. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? So, as it turns out, we still have work to do. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

APRIL 21, 2014

Frank Passantino suggested this KPI in a recent Marketo blog. William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. That’s a 3.2% prospect-to-pipeline rate – is 3.2% right for your organization? Marketing Automation'

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Heinz Marketing

JULY 16, 2018

But businesses have not adapted yet. At the top of your LinkedIn buyer, underneath your title and your experience, it says, “Drift is the new way businesses buy from businesses.” We think of B2B as business to business. I’ve heard it described as P2P, people to people.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41