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Tony Zambito

Business

Template

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

SEPTEMBER 6, 2016

This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Where views on which segments best represent ideal target customers can become muddied over a decade or more. The right industries, professions, and roles from a quantitative perspective.

Buyer Personas

Buyer Personas Ideal Customer Profiles Segmentation Profiling

Using Context for Social Buyer Persona Strategy

Tony Zambito

APRIL 20, 2011

Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. Evidence of this is the number of buyer persona “templates” that are offered. Image via Wikipedia. We will attain indications on what social buyers are doing.

Buyer Personas

Buyer Personas Marketing & Strategy Wikipedia Social Media

Tony Zambito

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Using Context for Social Buyer Persona Strategy

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