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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Pricing is generally based on the number of contacts and emails you want to send. New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS.

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How To Evaluate an Online Video Platform

Vidyard

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Though Hubspot offers free tools, a small business would realistically start at $30 a month for a starter package. Hubspot’s price point, features, or heavy focus on inbound marketing may not be the right fit for every team. .

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. You’ll want to know how else these marketing automation platforms can integrate with other areas of your business. It’s easy for any vendor to throw out a price: $4,000 a year or $350 a month.

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How to Evaluate an Online Video Platform

Vidyard

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

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Here’s How to Make Your Website As Personalized as Your Email

Adobe Experience Cloud Blog

The technology exists to customize experiences, messages, and calls-to-actions, regardless of what content management system (CMS) you use. Here are some common ways you can try—what works for your business? Visitor Information. As website owners, we’ve long had access to data about where our visitors come from.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

Most businesses add to their MarTech stack as they see fit, without ever actually taking the time to evaluate it as a whole. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Define your Business Problems. Analyze your Current Stack.