Allocadia

JANUARY 25, 2018

Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. Alliance between the CMO and CFO.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

ClickZ

DECEMBER 10, 2019

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance. The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech.

Work Management 83

Work Management Press Marketing Management CMO 83

Martech

FEBRUARY 26, 2024

Although this is my dramatized version of my fear for marketers, it need not be the end of the story. Marketing technology’s rise has been driven by a desire for independence from strict IT controls and a vision for cloud-based technologies IT did not yet trust. Disclosure: I work for Gartner.)

Enterprise Management 129

Enterprise Management Resource Management Work Management Planning 129

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. Without a reliable system, work will fall into chaos. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Kapost

OCTOBER 21, 2016

Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results. The One Department Without an Operating System.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

change management. information management. knowledge management. managing wiki growth. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. 21 days of wiki adoption. advertising. Barack Obama. better meetings.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). But the real change is technical: the system has been entirely rebuilt on a J2EE platform. She promises the current schedule for releasing version 6 by December will definitely be met.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120