Allocadia
APRIL 23, 2019
MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Aprimo, Orbis, and SAS.)
Allocadia
APRIL 17, 2018
MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
FEBRUARY 22, 2011
Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. The real question is whether mid-size firms will be able to afford those systems. SAS today announced its acquisition of marketing resource management vendor AssetLink.
Allocadia
APRIL 28, 2020
This spring, every marketing organization across the globe stepped back and reevaluated their plans. Marketing never sleeps – even during an economic crisis, marketers are tied to the mandate of moving the needle and driving impact for their organization. How limited are our resources?
Allocadia
APRIL 23, 2019
Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. Alliance between the CMO and CFO.
Martech Advisor
AUGUST 21, 2019
As work an increasingly complicated array of moving parts, digital marketers should think of themselves more as project managers. But without a centralized project management hub, this transformation is difficult. As marketers today, we must manage people as well as project details.
Allocadia
JANUARY 25, 2018
Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. A marketing back office renaissance. Alliance between the CMO and CFO.
Expert insights. Personalized for you.
40 
Let's personalize your content