industry 
Marketing Interactions
OCTOBER 24, 2021
SMEs are busy folks. Everyone is a writer in today’s business world. Remember, they’re busy. If you frame the request around helping them elevate their personal brand and expertise within the industry, they may be more willing than you think to help with content—if you make it slam-dunk simple and easy for them to do so.
Marketing Interactions
JUNE 27, 2021
It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. And yes, your buyers and customers are primary conversations, but it goes beyond them to your sales, product, and customer teams.
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Marketing Interactions
JUNE 23, 2017
An in-depth buyer persona will: Describe their perspective on your product based on what they want to achieve. Enable collaboration among marketing, product, sales, and customer service for a consistent experience. Align your business objectives to their business objectives. Everyone is busy. Can we see them? (Can
Marketing Interactions
FEBRUARY 15, 2019
For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. One of the key audiences they’d identified was line of business executives. Complete silence.
Marketing Interactions
JUNE 23, 2017
Examples: Automate processes to speed time to market by removing inefficient workflows. Improve productivity by creating a flexible work plan that reduces the number of FTEs needed. As applied to the three examples above, they might look like: Inefficient workflows make our products late to market, costing us market share.
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