Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

APRIL 13, 2011

Focus speakers on writing about the topic of their presentations, not promoting their businesses. Ask speakers to contribute posts of 300-500 words. Space out entries so that there’s a constant stream of new content. Promote each new entry on Twitter and your Facebook page. Post a description and link in relevant groups on LinkedIn.

Social Media 50

Social Media Promotion Media Landing Pages 50