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Transforming your exhibition stand into a brand powerhouse

BDB

The importance of getting branding right at exhibitions Think of your exhibition stand as an extension of your B2B brand – acting as an ambassador and reflecting your company’s values and business potential. Exhibition stands are an expensive outlay and B2B events can be very busy, so it’s important to make your mark on your target audience.

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Leveraging hybrid events to boost B2B marketing success

BDB

We all lead busy lives, so enabling remote access helps to promote participation– anybody can attend, wherever they live. Why not incorporate AI-powered recommendation engines, which can suggest relevant networking connections aligned to strategic business goals between sessions and exhibits?

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

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Web Analytics Dashboards—A Primer for Content Teams

Parse.ly

They show you what makes people click, stay, share, and convert—so you can do more of those things and grow your business. To make sure the website is helping to grow the business. Although there are some drawbacks, it serves the needs of many businesses. Using Business Intelligence software. What They Use Them For.