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Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Through Smart Campaigns, businesses can automate many facets of PPC campaigns, including: Targeting. Automate Goal-Focused Shopping Campaigns.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

However, in a small to medium-sized business, the job may be done by the same person or team. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. AdCritter is a DSP made for small to medium-sized businesses. How Digital Media Buying Works. Verizon Media.

Buy 87
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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. to an exceptional 9.20

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. Step #1: Sign Up for a Business Account. Pinterest (442 million).

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. .

Adwords 40