Remove Business Remove Doubleclick Remove Linkedin Remove Mobile Advertising
article thumbnail

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers. Google: Introducing simpler brands and solutions for advertisers and publishers. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward.

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

article thumbnail

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Bots: Automated scripts that scour the web and click on advertiser banners. And trust is what drives conversion to real sales, real customers and real business value. “ The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) .

Banners 100
article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? 92% said they personally use LinkedIn, versus 56% on Facebook. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. More than 1.5