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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads. But they have been working on making their help pages easier to digest.

Resources 179
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A Guide to Social and Paid Attribution Reports

SmartBug Media

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). Understanding each marketing platform’s attribution reporting is key to achieving the fullest picture of which platforms are working for your business.

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The dashboard has finally been perfected

Biznology

Cyfe is a Business HUD. With Cyfe, you’re not just reading through all the logs and data once or twice a day during your data rounds but you’ll be able keep real time tabs on the mission-critical parts of your business. Google Doubleclick for Publishers. LinkedIn Company. But that’s not enough.

Adsense 80
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

When Your Prospect Doesn’t Respond to Social Touches If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Interested in more?] In that case, walk away.

Outreach 113
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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. Step #1: Sign Up for a Business Account. How to Create a TikTok Ads Campaign.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward. Google: Introducing simpler brands and solutions for advertisers and publishers. From Ryan Young.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. Launched paid advertising campaigns on LinkedIn and programmatic advertising channels.