Business Digital Experience Platform Gartner Process 
Martech
DECEMBER 14, 2023
Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. Inefficient processes. This isn’t just a “check-in now and then” thing.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Processing.
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Martech
DECEMBER 27, 2022
“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. AI will be used to improve discovery in more mobile experiences. “The Low-code customer experience processes. Processing.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. He also advocates for the impact of powerful storytelling on business bottom lines.
Martech
OCTOBER 30, 2023
The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The result? Legal compliance.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
Martech
SEPTEMBER 16, 2022
But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data.
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