DemandBase

JULY 17, 2019

Research shows that approximately 50% of all purchases are influenced by word of mouth. But in B2B, 91% of every sale is influenced by word of mouth in some way. Further, many B2B purchases have multiple shepherds and stakeholders in an organization, and the word of mouth of any/all of them can have an impact.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5%

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Martech

MAY 10, 2022

They’re historically using a lot of word of mouth, a lot of community engagement, and a lot of online research.”. We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.” Let us know!

Buying Cycle 80

Buying Cycle Intent Ideal Customer Profiles Planning 80

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

MAY 29, 2013

“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. What website strategies should you pursue for business marketing? But what kind of functionality does your B2B website really need?

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.

Purchase 48

Purchase Top of Funnel Work Management Buy 48