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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate.

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Building a Sales Tech Stack? Start with Good Data

Zoominfo

A tech stack is the collection of software, IT infrastructure , and application programming interfaces (APIs) that a business uses to get its day-to-day work done. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information. What is the Sales Tech Stack?

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data might degrade due to a variety of reasons. Typically, data is manually inputted at some point during the trip.

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Ten tips for customer reactivation

Biznology

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. Customer value, using indicators like RFM, cumulative margins, or intent signals. Special service levels.

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The Ultimate Data Quality Guidebook for B2B RevOps Leaders

SalesIntel

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data.

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The Ultimate Data Quality Guidebook for B2B RevOps Leaders

SalesIntel

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data.