Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 310

Trust Marketing WOM Marketing Budget Marketing & Strategy 310

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Martech Advisor

JANUARY 29, 2020

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. However, most passengers are increasingly facing poor customer service both on the ground and in flight. Airport Services Play a Vital Role in Airline Customer Satisfaction.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

EveryoneSocial

JUNE 18, 2019

In short, from the perspective of the marketer, word-of-mouth is a process of customer or client reception. Below are brief explanations of how employee advocacy enables various aspects of your business that already depend upon WOM interaction. Hiring with Employee Advocacy & Word-of-Mouth.

Word of Mouth 53

Word of Mouth WOMM WOM Paid Search Agency 53

Hubspot

AUGUST 30, 2019

If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. As your business scales, grows, changes, and succeeds, your brand must follow suit. Build customer loyalty. Shall we dive in?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150