Remove Business Remove Creativity Remove P2P Remove Storytelling
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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P).

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Writing emo poetry on MySpace notes revealed a passion for creative writing. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. Even with the bleeps, we had to roll with the creative concept because we believed in it so much. But, we couldn’t cut the cursing out.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Communication must be as human and relatable as possible, whether you are selling to a business or a consumer. Zach King definitely inspired our creativity juices, but we’re still figuring out how we can strategically integrate it into our overall marketing strategy.