The Falling Tenure of the CMO: How to Help Turn the Numbers Around
Hive9
FEBRUARY 9, 2021
years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). a lack of understanding of how powerful this role can really be in terms of driving business outcomes.”. chief marketing officer. In fact, at 3.5 years in 2016.
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