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Tony Zambito

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The Rise of the Digital Buyer Persona

Tony Zambito

.  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

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The Pull of the Digital and Social Media Storm

Tony Zambito

  This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.    We have more and more participants “engaging” in digital activities and communities that are “pulled” in by the storm.