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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. If your business is in a space that warrants digital investment, let's consider how to make best use of your budget.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. It required solid investments, relevant connections, a team of professionals, and a clear business vision. The 1950s brought color TV and remote control to life. A few decades later, revolutionary developments of the 2000s made TV smart, highly dimensional, and in-stream.

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The Ultimate Guide to TV Ads

Hubspot

Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. Broadcast / Cable TV Ad. Cable TV spots are tricky.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” 7 Business Blogging Stats and Facts. B2B Marketing ).

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Marketing on YouTube revolves around the channel, which is like a mini-website for your business. How Do I Create a YouTube Channel for Business? It’s the gateway for 11.4%

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What to expect when you’re expecting #MarTech next month

chiefmartech

In this session you’ll learn: the six areas where these best-in-class marketers excel; how you can build and leverage your business acumen; and how to make your data, analytics, and metrics more relevant to the C-Suite. Integration with the enterprise will matter much more in advertising’s future than ad agency relationships.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Marketing on YouTube revolves around the channel, which is like a mini-website for your business. How Do I Create a YouTube Channel for Business? It’s the gateway for 11.4%

Youtube 65