B2B Marketing Traction
JANUARY 19, 2012
If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. This post is designed as a checklist for those of you getting started.
B2B Marketing Traction
OCTOBER 16, 2012
Today most businesses have gotten beyond the question of whether or not to have a presence in social media. How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills.
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B2B Marketing Traction
AUGUST 4, 2011
I work with business owners of small to mid-size companies. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. According to a Technorati study from 2008, blogs have a 94% abandonment rate. One Page Marketing Plan.
B2B Marketing Traction
AUGUST 22, 2011
As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.
B2B Marketing Traction
APRIL 27, 2012
One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. Please comment below.
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