article thumbnail

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. It’s not about hard-selling or blasting out promotional “spam” as updates. Think of social media as a social business function.

article thumbnail

Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. What should small business to business organizations consider priority relative to customer-facing activities? Some companies we work with have created customized programs for this purpose.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

But the site’s busy though highly visual design sets it apart, and TradeKey was the first online b2b marketplace to earn ISO 9001 Quality Management System and ISO 27001 Information Security System certifications.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. NPS: Net Promoter Score. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business. Examples: Amazon, Apple, Nike.

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. The more non-promotional, the more valuable. Unfortunately, not all content is created equal.