60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. CPA: Cost-per-Action. NPS: Net Promoter Score. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.
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