Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

KoMarketing Associates

JUNE 29, 2016

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ViewPoint

DECEMBER 17, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

MLT Creative

OCTOBER 21, 2011

Every touch point with a customer, even prior to any transactions, is an opportunity to make a positive impression. ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Small business sometimes lacks a central marketing group.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Zoominfo

NOVEMBER 5, 2020

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

The completeness of their records ensures a positive result when a matching record is found. As an example, social networks and e-commerce companies like Pinterest and Instagram are very different businesses and use very different services and technologies than enterprise software companies like Salesforce.com, SAP, or Oracle.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130