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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

Every touch point with a customer, even prior to any transactions, is an opportunity to make a positive impression. ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Small business sometimes lacks a central marketing group.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. The fuel for this engine is content.