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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

ViewPoint

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales. A lot of people don’t know how to use LinkedIn.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. They also recently launched a business-to-business paid product. “A

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier. Now, I wasn’t born yesterday and am rarely upset to see a company spin the facts in its favor.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Software and Hardware. By TJ Raphael. Photography.

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