Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

ClickZ

JANUARY 13, 2020

But an overly complex or siloed data ecosystem is not the most immediate challenge many companies face, and Convertr’s data-privacy features provide peace-of-mind with evolving regulations. The future is about integration and openness and we’re trying hard to push our company in that direction, too.”.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Customer Experience Matrix

MARCH 8, 2011

It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. The company also deserves praise for articulating a sound vision of future growth through expanded product features. Yet something really bothered me about yesterday’s announcement.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Latest Featured Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. The data features are especially impressive.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

PureB2B

MAY 30, 2022

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. Assessing the market need.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62