Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. Database Marketing Types. Consumer Database Marketing.

Database Marketing 188

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 188

Fount Media

JANUARY 15, 2023

As a business-to-business (B2B) company, email marketing can be a powerful tool to connect with and engage your target audience. A well-planned email marketing strategy can help drive traffic to your website, generate leads, and ultimately increase sales.

Database Marketing 40

Database Marketing Email Marketing B2B Marketing Planning 40

Tony Zambito

OCTOBER 18, 2015

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. The sterile nature of buyer profiling being performed by marketing today is based on identifying many facts-based or logic-based attributes and characteristics.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Valasys

AUGUST 29, 2023

By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Customer Experience Matrix

DECEMBER 15, 2006

Contrary to my initial impression that “customer centricity” was the major topic at the National Center for Database Marketing conference this week, a close look at the program shows just four of the 45 sessions had this as their focus. I count 37 service vendors and 17 software companies. Reality can be so annoying.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120