Business to Business Companies Database Marketing De-duplication 
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.
Expert insights. Personalized for you.
80 
Let's personalize your content